I've long been on record about my astonishment/"admiration" of the Pabst marketing scam -- er, um, scheme.
I have no doubt that for decades to come it will turn up in college textbooks and undergrad/MBA courses as a prime example of whiz-bang marketing. Indeed, it probably already has.
But no need to take a college class to learn more. The tale of the Pabst phenomenon has now been documented in a new book aimed at a mainstream audience.
The book is Buying In: The Secret Dialogue Between What We Buy and Who We Are, by Rob Walker, a columnist for the New York Times. (*1)
This review of the book focuses on the Pabst example. In case you're interested.
*1: By the way, I've not yet read the book and this isn't an endorsement of it. Although I intend to read it because it's related to other things I'm thinking about.
Comments (1)
Maureen, I read the review and while the Pabst example may be true and correct. I don't drink it because of that, I drink it because when I want to drink a cheap American beer it is the cheapest. I've had it for as little as $1.50 a pint on tap at a local bar. That's cheap.
Posted by Bajsa | August 3, 2008 3:25 PM
Posted on August 3, 2008 15:25