" /> Maureen Ogle: August 2008 Archives

« July 2008 | Main | September 2008 »

August 29, 2008

REALLY Stupid Question

Okay, I am now revealing my total and complete stupidity by asking a dumb question. I've asked a bunch of people in the "real" world, and no one knew the answer (which makes me feel marginally better about my stupidity).

I've also googled the crap out of this, and can't find an answer, which means a) it's too complicated for dimwits like me; or b) so obviously easy that people who know the answer assume everyone else knows it, too (because, ya know, the answer is so obvious.....)

Soooo..... I'm asking the three people that actually read this blog:

How do I get an rss "feeder," like the really simple BEER syndication at Beerinator.com, to pick up my blog?

I know how to subscribe to an rss feed. But for the life of me, I canNOT figure out how to do the opposite: get a feed to find my blog.

Anyone willing to explain it to me? Stan? Hunter? Jeff ? (well, okay, Jeff is probably still in Denver, picking confetti out of his hair....)


Update after original entry: Holy cow -- the troops have rallied to the cause. Gentlemen, thank you!

(Going away now to smack self up the side of the head, after which I will repeat one hundred times: "Sometimes the obvious IS the answer...")

Washington Post Article About Yuengling

I'm posting this a bit after the fact, but there's a nice piece about Yuengling Brewing in the Washington Post (written by the always readable Greg Kitsock, the paper's man on the beer-beat.)

August 28, 2008

Historical Tidbits: Beer. One View of "Lager Bier," 1860

The 1850s was a decade of intense conflict in the United States, as Americans argued over slavery, western expansion, prohibition, and immigration.

Lager beer, which was new to Americans, became a touchstone for the debate over immigration and the drive for prohibition. Xenophobes railed against lager and the German emigres who had introduced the stuff. Prohibitionists denounced the ocean of lager that threatened (or so they believed) to engulf the nation. (*1)

Here's the view of one anonymous anti-lagerite (and witty punster), writing in 1860:

"Lager," he lamented, "is one of our most modern institutions. Ten years ago it was only a vulgar German word of unknown import; then it was looked upon as an insipid Dutch beer; but finally, a majority, perhaps will vote that it is 'the people's nectar.'

Thanks to lager, "thousands of people . . . seem[ed] to have quite forgotten the use of plain water as a beverage." At beer gardens on Saturday night, the "flow of lager is incessant -- the voices which call for lager are never still -- lager is king!"

Worse yet, many Americans believed the stuff was good for them, an idea this anonymous critic dismissed as "ridiculous." "Lager bier," he explained, ". . . contains less nutritive natter and more alcohol than other beer or ale." Even assuming "malt extract" contained a modicum of food value, a person would have to "drink two or three gallons in order to get from this villainous food" the same nutrition as grain provided when consumed in a "civilized way."

Moreover, "a pint of lager contains as much alcohol as an ordinary glass of brandy." People who claimed otherwise were probably "indulging in lager" to the detriment of their "sober judgment."

"Finally, it is claimed that lager is a pleasant bitter tonic . . . ." Not so, wrote the anti-lager man. In his opinion, 'twas more the case that lager bier was "'too-tonic.'"


*1. For more on that debate, see Chapter One of my book.


Source: "What Is Lager Bier?," Scientific American n.s. 3, no. 2 (July 7, 1860), p. 21.

August 27, 2008

NYT Report on "Low-Alcohol" Beers

Interesting report in today's New York Times on "low-alcohol" offerings from some of the nation's craft brewers. Check it out.

August 26, 2008

Historical Tidbits: Beer. Worst Beer Poem Ever

Arguably the worst beer poem ever written. It’s long, so I deleted a couple of stanzas that contain particularly obscure references to local politics.

From the Milwaukee Sentinel, December 21, 1855, p. 2.


ODE TO LAGER BEER

* * *
II
Awake then, muse! Descend -- or, what is quite
The same -- arise, and help me to indite
The blushing virtues of the Panacea
Our patient German cousins -- “Vat a peeples!”
Have lately found and christened “LAGER BEER!”
For blood of grapes, and sparkling juice of apples --
From Gallic brandies, down to ginger-pops --
All drinks succumb to this extract of hops.

III (*1)
Oh! uninspired, for me ‘twere vain to tell,
What joys unnumbered, ever gurgling, well
Up from the darksom, deep, and silent vaults
That underlie old Kilbourntown--
Those catacombs, not of the dead but malt’s
Most fragrant essence salted down!
The disemboweled earth hath fountains there,
That use, or waste, or drought cannot impair.

IV
Most potent LAGER! Thou canst cure the ills
Of all thy votaries. Not one who swills
With swaggering air, from out thy frothy cup,
His quart or gallon by the hour well scored,
But feels more light his burthens at each sup,
Till they, and he, at last are fairly floored.
John Bunyan’s “Pilgrim” felt his burthen fall,
But LAGER lets down burthen, pilgrim, all.

V (*2)
Is one in debt without wherewith to pay?
Go up to Market-Place and spend the day.
Hath sharp misfortune struck thee with his dart?
Of all physicians thou employest the Best;
With kindly LAGER emulate his art,
And drown the thought that rankles in your breast
What if the morn produce again the pain?
The same sweet physic physics it again.

VI
Ancient philosopers for ages sought
For wisdom in a stone: but found it not.
No wonder wherefore, in themselves the fault
And misdirected were their efforts vain.
They should have sought it in a sack of malt;
For keenest wit is inborn -- in the grain.
“When wine is in the wit is out,” they say;
With barley-juice ‘tis just the other way.

VII (*3)
Come up to K**G’s some pleasant Sunday night,
Where tables, ranged beneath a brilliant light
Of gas, are garnished with quart cups o’erflowing,
And crowded round with portly corporations;
And hear the Babel crash of tongues agoing,
Discussing cabbage and the fate of nations,
Those scintillations keen would please thee much,
Albeit with gutturals muttered in High Dutch.

VIII (*4)
‘Tis really wonderful what great wiseacres
Beer makes of hodmen, carpenters, and bakers
Each tipsy cobbler is a Roger Sherman;
Weazen-Faced scheniders emulate a Clay;
And now the soul of great Teutonic Hermann
Animates the butcher over the way.
The host’s a German Prince, and every waiter
Swells with the wisdom of the legislator.

IX (*5)
But not in Beer Saloon, at midnight hour,
Alone the place to witness LAGER’s power.
In wider fields he acts fantastic tricks,
And bowls down men as players bowl down wickets,
The very devil plays with politics,
And has his vot’ries on the winning tickets.
The late election was a case in point: --
All other issues were quite out of joint.

* * * *
XII
Some, uninformed, may wonder at the cause,
Why beer elects the men who make our laws.
Perhaps to them the reason seems abstruse,
Though very plain to us residing here:
For we, where every second neighbor brews,
Preserve our liberties in LAGER BEER.
With confidence we see our welfare hang
On the good faith of trusty Cooper Dang.

XIII (*6)
Far spreading LAGER! To what world wide fame
Hast thou devoted our Milwaukee name?
In every hamlet of the growing West --
That West whose boundaries are the western skies! --
In which the traveller may chance to rest,
A score of shingles greets his wondering eyes,
Where, traced, or daubed, in hieroglyphics rare,
He spells the sign, “MILWAUKEE LAGER BEER!”

XIV
Not further now thy merits I’ll disclose,
The public voice has sanctioned all thy woes,
Triumphant LAGER! ‘Tis Vox Populi!
And prudent men are heedful of the cry.
Why should the pigmy breast an avalanche,
Whose head cannot resist a glass of punch?
Buried be all our opposition here!
As evidence, this ODE TO LAGER BEER.


*1. Kilbourntown was the German section of Milwaukee. The “catacombs” are the immense lager caves below the ground.

*2. Market-place = Market Street in downtown Milwaukee. It was lined with saloons. Best = Philip and Jacob Best, owners of Empire Brewing. Frederick Pabst married Phillip’s daughter.

*3. K**g’s probably refers to Krug’s restaurant and small brewery. August Krug died in the same month this poem appeared (which may account for the asterisks). Krug’s bookkeeper, Joseph Schlitz, bought married Krug’s widow and took over the brewery.

*4. In this stanza, Roger Sherman and Henry Clay were 19th century politicians known for their oratorical skills. “Hermann” is the legendary German warrior.

*5. This stanza refers to (and the entire poem was likely inspired by) the recent political uproar in Wisconsin: Some state legislators, including a representative from Milwaukee, tried to pass a state prohibition law. Much to the delight of Milwaukee’s Germans, the governor vetoed the bill.

*6. “Shingles” refers to shop and saloons signs.

WSJ article about hops farming

David Kesmodel, ace beer-beat reporter at the Wall Street Journal, has a nice article today about hops farming. Worth reading, if only for the overview of the hops supply/demand issues of the past few years.

August 22, 2008

Drinking, Community, Beer -- and Other Stuff

In my previous post, I used one of Rick Sellers's blog entries as a jumping off point for a comment on the dilemmas of living "light."

There are now some good coments at Rick's original entry. Jeff Alworth weighed in at Beervana, and Peter Hoey of Sacramento Brewing Company commented at his blog, too.

Me? I'm still thinking about the issues raised. As I've said before, "consumption," whether of beer, clothes, whatever, is much on my mind these days.

Sidenote to a point raised in comments at the other blogs: I spent fifteen years waiting tables.

It wasn't a side job. It WAS my job. So the matter of the tip factors into my decisions about going out to eat or drink. (Although, ahem, because I spent so many years waiting tables, I also believe that tips are earned. A food server's sense of entitlement goes nowhere fast with me....)

August 21, 2008

Detour From Beer: The Complexity of Living "Light."

Rick Sellers, part of the crew at Pacific Brew News, has a blog entry worth reading this morning. (Okay, they're always worth reading, but this particular one grabbed my attention.)

You can read his entry here.

The issue he raises has larger implications for daily life as we figure out how to scale back our expectations (and our gas consumption).

If I stop going to restaurants, for example, I save money and gasoline. That's good for the environment and for my bank account.

But it hurts the people who own restaurants here in town, many of whom I've become friends with over the years. It hurts their employees too, and not just because they earn less money in tips. If everyone stays home to eat, restaurant owners will have to lay off some of their employees.

The same dilemma holds true for shopping, going on vacations, reading newspapers, etc.

Let's look at clothing, for example. Sales are up at consignment and "used" clothing stores because shoppers are buying used rather than new clothing. They're trying to save money and live environmentally by "recycling."

But -- if we all do that, what happens to the people who work in the clothing industry and in department stores? Yes, many of clothes we wear are made in China or Viet Nam and people there are already feeling the crunch. Factories are closing; people are losing their jobs.

If we practice environmentalism by growing and canning our own food, what happens to the people who work for food producers, from the migrant workers out in the fields to the people operating the canning lines at Hunt's and Del Monte?

I'm not really going anywhere with this, except to point out, as Rick did, that living an ecologically correct life and trying to save money (yes, those are two different things) have implications that ripple out into the world around us.

Some decisions are easier, thank god: I don't see a downside to drinking local beer. That keeps owners and workers at local breweries busy and helps all of us reduce our carbon footprint (because the beer doesn't travel as far).

But -- most daily decisions aren't so cut-and-dried.

Something to ponder while you sip that next (local) beer.

Historical Tidbits: Beer. New Beers, 1971

The more things change. . .

In 1971, several small and regional brewing companies introduced new beers aimed at "young adults" who were willing to experiment with "all sorts of beverages of an alcoholic nature."

From Pittsburgh Brewing Company came "Hop'n Gator," described as "a distant cousin of Gatorade" but with 25% more alcohol than beer. (No word on how or why Hop'n qualified as a beer ...) National Brewing introduced Malt Duck.

Hamm Brewing launched "Right Time" two colors, red and gold. The red version, with a fruity sweet flavor was for "girls." The "tart" gold version was for "boys.". Hamm executives believed they had a hit on their hands: Early sales figures indicated that "Right Time" appealed to young drinkers, "blacks, Mexican-Americans, and to some people in the 50-to-60 set."

And then there was "Lime Lager" brewed by Lone Star Brewing Company of Texas. Lone Star aimed the new brew at the beer drinker who "doesn't like the taste of beer but likes lime."

As far as these small regional brewers were concerned, drinks like these were the key to survival. "We have to bring out new products or we'll be buried by the giants," explained one brewery representative.

And hey, apparently that Lime Lager was a good idea!


Source: "Advertising: Something Sweet Is Brewing," New York Times, March 31, 1971, p. 73.

August 19, 2008

Detour From Beer: Lower Drinking Age? Won't Solve the Real Problem

I'm on record as supporting rational drinking. You can read my earlier posts by clicking on the index link titled "rational drinking."

So of course I was more-or-less glad to hear that 100 college presidents support lowering the drinking age to 18. (There's are lots of reports online; here's one of them.)

But let's get real. Lowering the drinking age won't solve the underlying problem. It'll make the life easier for the nation's police (fewer lawbreakers to arrest), but . . . that's about all it would do.

Because, as I've said here before, the real problem isn't the drinking age. The real problem is that Americans demonize rather than respect alcohol, and infantalize drinking. Worse yet, we ignore the fact that alcohol is an ancient and normal part of human life.

No surprise, we don't teach kids to respect alcohol. We don't teach them how to drink. So what we get are teen-agers and young adults who, ya know, don't know how to drink.

Why do we treat alcohol and drinking so differently than, say, cars and driving? We know that putting an untrained driver behind the wheel of a car is dangerous. We TEACH kids to drive before we turn them loose with the car keys.

We should treat alcohol the same way: In the hands (mouths) of the inexperienced and untrained, alcohol can be dangerous. So we should TEACH kids about alcohol's role in human life and how to use it responsibly.

Until we start doing that, lowering the drinking age ain't gonna do a bit of good.

August 16, 2008

Historical Tidbits: Beer. The Beer Rules of 1958

Beer-drinking advice and suggestions from 1958.

-- "Don't stick to one beer. Try various kinds."

-- "Judge each beer as you would a person, play, or book -- on its merits as an individual."

-- "Rinse the beer glass with cold water before you use it."

-- "Serve the right beer with the right foods, mating light with light, rich food with darker, stronger beers and ales."

What to drink?

Imports:

Amstel
Augustinerbrau
Bass Ale
Beck's
Carlsberg
Carta Blanca
Guinness Stout
Heineken
Kirin
La Batt's (her spelling, not mine)
Lowenbrau
Pilsner Urquell
Turborg
Whitbread
Wurzburger


Prefer a domestic?

Andecker (brewed by Pabst, a "rich all-malt beer" available only "unpasteurized on draught")

Ballantine's India Pale Ale (a "remarkable ale")

Iron City lager (its fans are "enthusiastic and eloquent"; a "connoisseur type" beer)

Michelob (claimed by many to be "America's finest beer, one of the greatest in the world.")

Miller High Life ("great delicacy and elegance")

National Premium ("This beer has had its ups and downs, but is now doing better than ever ...")

Olympia (made with "pure glacial water . . . from exceedingly deep artesian wells....")

Prior's Double Dark ("...the only all-malt bottled beers made in the U.S.A.")

Rainier Old Stock Ale ("ancestral spores of the yeasts came from England," and the beer is aged in "the staid old British manner..."


Source: Poppy Cannon, "The Changing Taste for Beer," House Beautiful 100 (October 1958): 209, 231-237. Cannon was, at that time, one of the nation's most prominent food writers.

August 15, 2008

Gimme Some. NOW.

Ohdeargod this sounds good.

(Me being a major fan of ice cream floats...)

Interview With Amy Mittelman

Bob Townsend, beer's man-on-the-scene for the Atlanta Journal-Constitution, has a nice interview with Amy Mittelman, author of Brewing Battles. Check it out!


(Although the accuracy-fanatic in me is compelled to point out that MillerCoors is a joint venture of SABMiller and MolsonCoors, and as far as I know, Miller does not own Pabst.)

Thanks and a tip o' the mug to the indefatigable David Fahey, the energy behind the Daily Register at the Alcohol and Drugs History website.

August 13, 2008

4th Annual Festival of Iowa Beers

Sunday, August 31, 1-5 pm at Millstream Brewing Company in Amana, Iowa.

Yes, okay, it's a small festival -- but hey, it's ours.

I'll be there, talking about and signing copies of my book. (Millstream's press release omitted that information. Bummer.)

August 11, 2008

More On Pabst -- and the "Great American Beer"

Ted McClelland is back at Salon with another look at American beer.

Worth reading, especially to learn what Dick Yuengling has to say. HUGE relief to know that he's keeping his cool (and his common sense) in the face of all this "last American beer" hooha. (I weighed in on that a few weeks ago here.)

By the way, Ted's earlier Salon piece is here.

For a contrarian view of Ted's piece, see Jay's take. Another reason why I love the guy! (Jay, not Ted.) (Although Ted is a nice guy, too.)


All of this, of course, brings to mind Pabst's most recent effort, namely a revival of Schlitz. My quick take on that is this:

Ooooh, boy.......... Are these people serious? ("These people," in this case, is the folks at the company known as Pabst Brewing Company. See my note *1 below.)

Okay, sure, I understand the logic behind the revival of the Pabst brand -- an "anti-marketing" campaign aimed at hipsters. (*2)

But marketing Schlitz as "the beer you remembered in your youth"?? Using the slogan "Your Schlitz is back"?

Are they NUTS?

Anyone who actually remembers Schlitz is, well, old. And statistically speaking, old people (and I'm one of them) don't drink much. (You can read about that here and here.)

Plus, I remember Schlitz from the 1970s -- and I remember it because it was foul, skunky crap. (*3)

Second, anyone who remembers Schlitz from the 1960s (before the company screwed up the beer) is REALLY old. And drinks even less.

This is surely one of the great exercises in pointlessness. Although I guess it's a great example of precisely the kind of pointless exercise that make capitalism go 'round. (You know. Like altering the recipe for Cheez-Its or the ingredients of Tide so they can be marketed as "new.")

Anyway, my prediction? The new "old" Schlitz is doomed.


Okay, back to work. (Again, I'm laying low because I'm working on a new book.)


*1: By "Pabst," I mean the holding company (Kalmanovitz Family Trust) that owns and markets a bunch of old beer brands. It's not a brewing company; it's a marketing company that, well, markets beer. You can see the list by going here. After you've assured the website you're legal age, click on "Our Portfolio."

*2: By the way, Neal Stewart, the guy who concocted that now-legendary Pabst campaign, maintains a blog. He's currently working his magic at Flying Dog Brewery in Denver. (Although I gather he's also about to go to grad school.) (But wait. It's an MBA program. Shouldn't he be teaching MBA students, rather than being one of them?)

*3: Turns out I wasn't imagining it. As I explain in my book, in the 1970s, the brains at Schlitz tried to increase profits by slashing operating costs. Among other measures, they changed the beer's ingredients and altered the brewing process. The beer was undrinkable. The company imploded.

August 07, 2008

New Heights in Dumbassness

File this under "the incessant infantalization of drinking" and "dumbass liquor laws."

Thanks, Jay, for the providing the coverage and links.

Good Beer, Great Beer. Commercial Beer, Beer-As-Wine

I am more than a bit swamped at the moment, which is why the blog entries are, well, less-than-regular these days. (*1)

But I want to alert readers (if there are any...) to the intriguing discussion going on over at Beervana.

The initial trigger was Jeff's entry about Trappist Ales, but there's now a larger debate under way about brewing creativity and money. Or at least that's part of the discussion. (At both of Jeff's entries, read the "Comments." That's where the discussion is taking place.)

I note this because I've been thinking the past week or so about why some breweries fail and why they succeed, and what role innovation plays in success or failure, and whether craft brewing will ever own a larger share of the American beer market than it does now.

I don't have any great thoughts at the moment because I need to focus my brainpower on the new book (which isn't about beer). But part of my brain has been pondering those things, so I'm intrigued by the discussion at Beervana.

So have a look.

*1: I'm writing a new book and thanks to the issues with my arm last winter and thanks to Mr. Brito, I'm running waaaaaaay behind. Way way way behind.
Plus, the only way to write a book is to shut out the world and think deep. Blogging requires brainpower and I don't have much to spare at the moment.

Historical Tidbits: Beer. Top Ten Consumption By State, 1946 and 2006

I don't know. Historical Tidbits? Or Totally Useless Information? You be the judge . . .


Top Ten States, Per Capita Beer Consumption -- 1946

1.Wisconsin -- 27.6 gallons per capita
2. Nevada -- 26.7
3. New Jersey -- 26.1
4. Rhode Island -- 25.5
5. New York -- 25.4
6. Illinois -- 23.9
7. Pennsylvania --23.8
8. Michigan -- 23.0
9. Maryland -- 23.0
10. Connecticut -- 21.9


Top Ten States, Per Capita Beer Consumption -- 2006

1. North Dakota -- 32. 2
2. New Hampshire -- 31.5
3. Nevada -- 30.9
4. Montana -- 30.1
5. Wisconsin -- 27.7
6. Louisiana -- 27.6
7. South Dakota -- 27.4
8. South Carolina -- 26. 5
9. Wyoming -- 26. 4
10. Delaware -- 26. 3


Sources: "U. S. Public Sets New Beer-Drinking Record in '47," Modern Brewery Age (June 1945), p. 103; Brewers Almanac, 2007, online at the Beer Institute.

August 05, 2008

Historical Tidbits: Beer. Beer Is Good for You. Really, It Is.

In 1958, Dr. Leon A. Greenberg of Yale University's Alcohol Center and Laboratory of Applied Biodynamics created a test designed to study the relationship between beer and stress.

Greenberg built a device "similar in principle to the lie detector" that would allow him to measure "emotional tension."

He assembled a group of male volunteers in an "air-conditioned, sound-proofed room," served them bottles of 4.3% beer (no word on the brand he used), and asked the men to sort and count packs of cards as they drank.

Greenberg used various noise-makers, including an electric horn, to induce "emotional tension" in his subjects.

Six ounces of beer reduced the men's "tension level" by 13%. Twenty-four ounces reduced it by 37%.

Greenberg found no evidence that the men were intoxicated nor did beer consumption affect the speed or accuracy at which they sorted the cards.

He concluded that the "social use of beer may serve an important role in blunting the excessive strain of ordinary life."

Hey, the guy was a professor at Yale. If he says it's true, it must be, right?


Source: "Prosit!" in Newsweek, February 3, 1958, p. 56.

August 04, 2008

Fritz, Fritz, Fritz . . .

What am I gonna do with you?

We sit there for three hours watching the sun set over Des Moines, eating Chef Bailey's astonishing Iowa-based meal. We drink that amazing bottle of '82 wine, while dissecting the world's problems -- and you never mention that you've just received the Lifetime Achievement Award from the James Beard Foundation.

WHAT am I gonna do with you??

P.S.: Congratulations!

August 02, 2008

Historical Tidbits: Beer. Breweries, 1977

A handful of listings from from Brewers Digest "Buyers' Guide and Directory, 1977," a directory listing every brewery in every state.

Breweries located in:

California:
Miller Brewing Co.
Anheuser-Busch, Inc.
Pabst Brewing Co.
General Brewing Co.
Falstaff Brewing Corp.
Steam Beer Brewing Co.
Jos. Schlitz Brewing Co.
Note: New Albion opened for business in July 1977, but the folks at Brewers Digest weren't yet aware of its existence

Colorado:
Adolph Coors. Co.

Oregon:
Blitz-Weinhard Co., Inc.

Pennsylvania:
Horlacher Brewing Co.
F. & M. Schafer Brewing Co.
Erie Brewing Co.
Latrobe Brewing Co.
Henry F. Ortlieb Brewing Co.
C. Schmidt & Sons, Inc.
Pittsburgh Brewing Co.
D. G. Yuengling & Son., Inc.
Straub Brewery
Jones Brewing Co.
The Lion, Inc. - Gibbons/Stegmaier Brewery

Wisconsin:
Jacob Leinenkugel Brewing Co.
Walter Brewing Co.
G. Heileman Brewing Co., Inc.
Miller Brewing Co.
Pabst Brewing Co.
Jos. Schlitz Brewing Co.
Jos. Huber Brewing Co.
Stevens Point Beverage Co.

August 01, 2008

Detour From Beer: Micro-Distillers

Nice article in the LA Times about west coast brewers who are exploring the joys of microdistilling.

I am a huge fan of the craft distillery movement, although, sadly, I can't find much of the good stuff here in Iowa, thanks mainly to dumbass liquor laws....

As I mentioned in a previous blog entry, Bill Owens, who founded one of the first brewpubs, is also the guy behind the American Distilling Institute.


Thanks and a tip o' the mug to my pal David Fahey, who maintains the Daily Register at the Alcohol & Drugs History Society website.