......... as we say out here in the midwest (although I'm not from Minnesota, so probably I ought not say it at all). Jay Brooks -- beer industry analyst, beer blogger, and Human Being Extraordinaire -- has a LOT to say today. Please read it. Once again, he's summed up what I sense (rather than "know") about how people outside the brewing industry perceive beer. It's the blog entry for October 9, 2006 at the Brookston Beer Blog.