Name the Beer Company

Okay. I can't resist. Yes, I know this Miller/Coors thing is a "collaboration," and not "merger." Or whatever. But let's assume the two merged. What's a good name for the new entity? Coiller? Ciller? (With a hard "c" so it rhymes with "killer.") Moors? Millorc? (Sounds like something out of science fiction. Or maybe a long-lost creature from Middle Earth?) Cooriller? (A new species of primate.) Enough fun and games. Back to work, everyone!