CNBC program on Anheuser-Busch

In what is a case of either perfect or terrible timing, tomorrow night (July 17), CNBC will air a one-hour documentary about Anheuser-Busch. The program is part of its ongoing series called "American Originals." CNBC commissioned the film months ago, and production began in February. I flew to Chicago to film my part in it in March? April? Something like that. So it's been in the works for some time. Even this premiere date of July 17 was set back in May.

I have not seen the finished product, of course, so I have no idea what angle the director took; nor do I know if the production company has added voice-overs to acknowledge the, um, significant development that has unfolded since it wrapped production a few weeks ago. (*1) Anyway, it airs on CNBC Thursday July 17, 9 pm eastern time. Be there or be square.


*1: So, you may ask, if she's not seen it, how the heck does she know she's in the program? Maybe she ended up on the cutting room floor. Good question! A few days ago, I had occasion to talk to a producer for one of CNBC's daytime news programs, and she told me that her boss had seen the final cut and that yes, I was in it. But I hasten to clarify: my role in this documentary is minuscule. I've done a great deal of on-camera work, and my experience is that one hour in front of the camera = one minute of actual air time. For this CNBC program, the director filmed me for two hours, which should translate to two minutes or less of air time.