Beer Sales: Down, Down, Down (As I Expected) -- And Those "Efficiencies" Are Paying Off

News today from MolsonCoors: Beer sales are down.

Of course they are. And you're scoffing at the idea that somehow this is all due to the dollar's strength against other currencies. That's because you read this and this. S

ee how all your new-found historical perspective is paying off when you read the news? History's not so bad. Really, it's not! (Note, too, that MillerCoors joint venture is indeed paying off, thanks to all those "efficiencies" the venture's leaders began working on a year ago. Which may be what saves them from the fate I predicted.) (Although to be fair to myself, when I made that prediction, I had no idea that InBev was about to ram the gates.)