If you were born after, oh, 1975 or so, this won't seem quite so groovy. Otherwise, a great way to start your Saturday: moogin' and groovin' with Schaefer beer. Tip o' the morning mug to Astute Reader Dexter for sending this my way.
Website of Maureen Ogle, author and historian. Books include Ambitious Brew: The Story of American Beer, In Meat We Trust: An Unexpected History of Carnivore America, and Key West: History of An Island of Dreams.