Astute Reader Dexter sent me this link. And now I KNOW he's astute, because he knew I'd appreciate it, because he gets what I do for a living and he realized that this would ring true. (Big round of applause for Dexter, please.)
This essay is hilarious. Why? Because it completely nails, and I mean perfectly, totally, completely nails why authors have to work so hard to promote their books: 'cause the publisher prolly isn't gonna do much because, well, read the essay.
Although: I was fortunate with the beer book. The publicist originally assigned to it left for another job a month or so before the book came out. Which left me and my book, well, stranded. (Because everyone else in the department was already working on other authors' books and publishing PR departments are chronically understaffed. It's the nature of the beast.) (*1)
So then a new guy came on board and, uh, did, um, well, nothing. (Nice guy but worthless.) No surprise, he wasn't around long.
But about a year six months after the book came out, one of the department's underlings got promoted and took over my book and he did more for it than anyone had prior to that. He was amazing. Wonderful. Heroic. I wanted to mother his children. He was everything any author could want.
And, yes, you can see this coming: He left to take another job. 'Cause that's how it goes in the wonderful world of publishing.
And that's why writers like me bust our asses to blog, use Twitter, write op-ed pieces (see the "Other Projects" link at the top of the page), blog some more, etc. Because we've got to promote our books, because, say it with me, no one else is gonna do it.
*1: This, by the way, is not a criticism. Shit happens. Plus, I LOVE my editor and therefore I LOVE my publishing house. It was my choice to publish the meat book with them. I will stay with them as along as they'll have me. Unless my editor goes to another house. Then, hmmm . . . I might change my mind.